Storytelling in Marketing and Brand Communications (Routledge Studies in Marketing) free ebook download.

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Storytelling in Marketing and Brand Communications (Routledge Studies in Marketing) free ebook download

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Author(s):	S M A Moin

Date:	2024	Format:	pdf	Language:	English	ISBN/ASIN:	1032689420
Pages:	202	OCR:		Quality:		ISBN13:
Uploader:	stirkout	Upload Date:	9/16/2024 6:07:56 PM

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1032689420 pdf
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.
Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science.
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3271273	Book	https://nitroflare.com/view/A02B10876802...		0.00	stirkout

Tags: Brand Communications Marketing Marketing Routledge Storytelling Studies

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