Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering) free ebook download.

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Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering) free ebook download

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Economy

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Date:	2021	Format:	PDF	Language:	English	ISBN/ASIN:	9813363738
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	5/15/2021 6:36:03 PM

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This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3001874	Book	https://nitro.download/view/786DB511DC03...		0.00	gestalt

Tags: Consumer Engineering Happiness Multiple Perspectives Rhythm Studies

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