The Whuffie Factor: Using the Power of Social Networks to Build Your Business [Audiobook] free ebook download.

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The Whuffie Factor: Using the Power of Social Networks to Build Your Business [Audiobook] free ebook download

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Author(s):	Tara Hunt

Date:	2009-04-21	Format:	MP3	Language:	English	ISBN/ASIN:	0000000000
Pages:	8 hrs 50 mins	OCR:		Quality:	96 kbps	ISBN13:
Uploader:	astr456	Upload Date:	7/23/2011 2:21:17 AM

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Hunt, cofounder of community-marketing consulting firm Citizen Agency, presents the hows and whys of accruing "whuffie," her word for social capital in the Web 2.0 landscape. Introducing a wide range of post-blogosphere social networks like Facebook, LinkedIn and Flickr, Hunt clues in marketers to the possibilities with online success stories, influential voices and winning strategies. Numerous anecdotes (from the Obama campaign, online t-shirt boutique Threadless, Zappos.com CEO Tony Hsieh, etc.) illustrate the power of even the most tossed-off communiques; micro-blogging site Twitter, for instance, may restrict posts to 140 characters, but is uniquely powerful in its ability to reach a swarm of "followers," establish new relationships and provide multi-various feedback. Hunt packs in many specific strategies and concepts, which include seeking out and incorporating feedback, educating and empowering your connections, and treating your company's message as a conversation (a good net marketer's goal should be contained in the statement, "I want to create a culture of..."). Detailed, practical profiles of networks and related tools make this a valuable, illuminating title for anyone looking to the ever-expanding realm of online social life for business success.

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382160	Mirror	http://www.uploadstation.com/list/CwxzJ7...		368.18	astr456

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