The Personalization of the Museum Visit: Art Museums, Discourse, and Visitors (Routledge Research in Museum Studies) free ebook download.

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The Personalization of the Museum Visit: Art Museums, Discourse, and Visitors (Routledge Research in Museum Studies) free ebook download

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Author(s):	Seph Rodney

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	1138045829
Pages:	166	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	3/15/2022 2:36:50 PM

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The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution.
Drawing on extensive research undertaken at Britains Tate Modern, the book examines a range of issues, including visitor engagement, curatorial practice, and museum management. A visit experience that is customizable to the individual visitor, in which curators and marketers work together with visitor-clients to create an experience of personalized meaning, is, Rodney argues, rising in prevalence in the art museum field, but it is also being stymied by certain structural impediments. This book examines such obstacles, including institutional division of labor, long-standing conceptions, or misconceptions, of the museums mission, and the orientation of museums toward a certain conceptual model of their visitors.
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Tags: Discourse Museum Museums Personalization Research Routledge Studies Visit Visitors

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