Media Tactics in the Long Twentieth Century (Routledge Studies in Media, Communication, and Politics) free ebook download.

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Media Tactics in the Long Twentieth Century (Routledge Studies in Media, Communication, and Politics) free ebook download

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Author(s):	Marie Cronqvist

Date:	2024	Format:	pdf	Language:	English	ISBN/ASIN:	1032618272
Pages:	272	OCR:		Quality:		ISBN13:
Uploader:	risotor	Upload Date:	8/20/2024 8:23:41 PM

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1032618272 pdf
Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.
Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy  from an abstract contemporary buzzword to concrete, hands-on actions  which in turn reveals the complexity of using media strategies and media tactics in reality.
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3269524	Book	https://rapidgator.net/file/78262bdf73c1...		0.00	risotor

Tags: Century Communication Long Media Media Politics Routledge Studies Tactics Twentieth

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