Ethical Branding and Marketing: Cases and Lessons (Routledge Advances in Management and Business Studies) free ebook download.

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Ethical Branding and Marketing: Cases and Lessons (Routledge Advances in Management and Business Studies) free ebook download

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Economy

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Catalogue

Author(s):	Hagai Gringarten, Raul Fernandez-Calienes

Date:	2019	Format:	PDF	Language:	English	ISBN/ASIN:	1138337277
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	alex21s	Upload Date:	5/18/2021 7:53:42 AM

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Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself.

In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding.

The book provides the reader with real, updated insight into ethical decision making  helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process  and provides the reader with up-to-date ethical branding cases from around the world.

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3002358	Book	https://tezfiles.com/file/1fea9f4f1bb93...		0.00	alex21s

Tags: Advances Branding Business Cases Ethical Lessons Management Marketing Routledge Studies

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