What Your Customer Wants and Can t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) free ebook download.

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What Your Customer Wants and Can t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) free ebook download

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Management

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Author(s):	Melina Palmer

Date:	2021	Format:	epub	Language:	English	ISBN/ASIN:	1642505625
Pages:	300	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	6/3/2021 3:11:57 PM

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Use the Science of Behavioral Economics to Understand Why People Buy
The most important business book to come out in years. Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today
#1 New Release in Business Encyclopedias, Marketing Research, and Customer Relations
What Your Customer Wants (And Cant Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buyand how to use that knowledge to improve pricing, increase sales, create better brain-friendly brand messaging, and be a more efffective leader.
Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Cant Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.
Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book, including:
Real-world examples that bring a concept to life and make it stick
Ideas to help you with problem solving for your business
Ways to hack your brain into coming up with innovative programs, products, and initiatives
If you liked marketing and business books like Nudge by Richard Thaler and Cass Sunstein, Predictably Irrational by Dan Ariely, or This is Marketing by Seth Godin, youll love What Your Customer Wants (And Cant Tell You).

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3005591	Book	https://florenfile.com/d35148s7wph2/1642...		0.00	topron

Tags: Behavioral Consumer Customer Decisions Economics Marketing Research Science Tell Unlocking

Title	Link	Password	Size	Reason

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