Corporate Communication: A Guide to Theory and Practice, 6 edition free ebook download.

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Corporate Communication: A Guide to Theory and Practice, 6 edition free ebook download

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Management

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Catalogue

Author(s):	Joep P. Cornelissen

Date:	2020	Format:	EPUB	Language:	English	ISBN/ASIN:	1526491974
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	alex21s	Upload Date:	5/24/2020 3:48:13 PM

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The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:

A revised chapter on comms in the rapidly changing media landscape, incorporating new technologies and social media.
Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestl.

Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2787243	Book	https://tezfiles.com/file/7dc6ce94ff30c...		3.00	alex21s

Tags: Communication Corporate Guide Practice Theory

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