Guerrilla Marketing : Counterinsurgency and Capitalism in Colombia free ebook download.

Home : Book details

Guerrilla Marketing : Counterinsurgency and Capitalism in Colombia free ebook download

Category:
History

Views: 517
Likes: 186

Catalogue

Author(s):	Guerrilla Marketing : Counterinsurgency and Capitalism in Colombia

Date:	2018	Format:	PDF	Language:	English	ISBN/ASIN:	022659064X
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	1/6/2020 10:19:55 AM

To download click on link in the Links Table below

Description: Click to see full description

Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions.

Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2670587	Book	http://k2s.cc/file/a9ca00dcf5f13...		2.95	topron

Tags: Capitalism Colombia Counterinsurgency Guerrilla Marketing

Title	Link	Password	Size	Reason

Those who downloaded this book also downloaded the following books:
Comments

New comment: