Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers free ebook download.

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Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers free ebook download

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Author(s):	Lisa Harrison

Date:	2024	Format:	pdf	Language:	English	ISBN/ASIN:	9819759137
Pages:	238	OCR:		Quality:		ISBN13:
Uploader:	stirkout	Upload Date:	10/8/2024 1:27:39 AM

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9819759137 pdf
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.
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3273073	Book	https://nitroflare.com/view/BB334B40B5B4...		0.00	stirkout

Tags: Australian Creative Framework Knowledge Micro-Influence Sectors Skills Theoretical Understanding Unpacking

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