The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire) free ebook download.

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire) free ebook download

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Author(s):	Sean Pillot de Chenecey

Date:	2018	Format:	EPUB	Language:	English	ISBN/ASIN:	0749482818
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	9/16/2020 3:14:56 PM

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FINALIST - Business Book Awards 2019 - Embracing Change Category

Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is.

The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world.

It explains the interconnected problems facing businesses, with important topics including:
 The impact of fake news, disinformation and the weaponizing of lies
 The safeguarding of privacy, alongside privacy as a tradable asset
 Why and how brands must create communication with meaning
 The dangers of inauthentic cultural marketing activities
 Examples of conscious capitalism and brand activism
 Lessons in authenticity from artisans and innovators
 National branding and reputation capital
 Leveraging the power of 'brand trust'

The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

Enjoy  No any convert or low quality!

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2868168	Book	https://tezfiles.com/file/d9677c2497375...		1.59	gestalt

Tags: Authenticity Brand Business Inspire Kogan Page Post-Truth Rebuild World

Title	Link	Password	Size	Reason

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