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The Life of Y: Engaging Millennials as Employees and Consumers free ebook download

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Management

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Author(s):	Debashish Sengupta

Date:	2024	Format:	epub	Language:	English	ISBN/ASIN:	9386602741
Pages:	316	OCR:		Quality:		ISBN13:
Uploader:	maveriks	Upload Date:	1/12/2024 12:08:22 AM

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9386602741 epub
1st prize in the DMA-NTPC Management Book Awards, 2018.

Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the worlds most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world over. Majority of the millennials or Gen Y workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of Gen Y workers leaving their current companies is maximum. The survey also points to the fact that this lack of loyalty may be a sign of neglect that millennials might be facing in their organizations. Such poor levels of engagement of millennial workers in India and rest of the world are a huge red flag for all companies. Poor engagement will not only have cost implications but also have huge negative implications on the growth, profitability and sustainability of companies, especially when the going is not particularly easy for most of the industry sectors.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3223109	Book	https://rapidgator.net/file/46d7087b52ac...		0.00	maveriks

Tags: Consumers Employees Engaging Millennials

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The Life of Y: Engaging Millennials as Employees and Consumers free ebook download

Category: Management

Description: Click to see full description

Category:
Management