The Influencer Factory: A Marxist Theory of Corporate Personhood on YouTube free ebook download.

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The Influencer Factory: A Marxist Theory of Corporate Personhood on YouTube free ebook download

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Author(s):	Grant Bollmer

Date:	2024	Format:	rar	Language:	English	ISBN/ASIN:	1503638790
Pages:	254	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	6/5/2024 5:51:29 PM

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1503638790 rar
Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the "Corpocene": a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"a raw material for brands to usewith the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity,
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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3261373	Book	https://nitroflare.com/view/CDB78A57130F...		0.00	gestalt

Tags: Corporate Factory Influencer Marxist Personhood Theory YouTube

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