The Entrepreneur's Guide to Marketing free ebook download.

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The Entrepreneur's Guide to Marketing free ebook download

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Management

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Author(s):	Robert F. Everett

Date:	2024	Format:	pdf	Language:	English	ISBN/ASIN:	0313350485
Pages:	200	OCR:		Quality:		ISBN13:
Uploader:	maveriks	Upload Date:	7/30/2024 10:20:59 AM

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0313350485 pdf
Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and ethically.

Everett first destroys marketing myths:
 Marketing is difficult and needs to be done by professionals.
 Good marketing has to be expensive.
 Marketing skills require extensive training
 Marketing requires a great deal of creativity

These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can masterand that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive.
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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3267591	Book	https://rapidgator.net/file/eba584b66d38...		0.00	maveriks

Tags: Entrepreneur Guide Marketing

Title	Link	Password	Size	Reason

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