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Streamliner : Raymond Loewy and Image-Making in the Age of American Industrial Design free ebook download

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Non-fiction

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Author(s):	John Wall

Date:	2018	Format:	PDF	Language:	English	ISBN/ASIN:	1421425742
Pages:	343	OCR:		Quality:		ISBN13:
Uploader:	Gustavi	Upload Date:	9/28/2019 11:44:05 AM

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Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream.

In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complementedor differed fromthat of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination, and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2596098	Book	https://novafile.com/odz5rbauf91b...		5.40	Gustavi

Tags: American Design Image-Making Industrial Loewy Raymond

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Streamliner : Raymond Loewy and Image-Making in the Age of American Industrial Design free ebook download

Category: Non-fiction

Description: Click to see full description

Category:
Non-fiction