Strategic Media Planning and Buying free ebook download.

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Strategic Media Planning and Buying free ebook download

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Catalogue

Author(s):	Basant Rathore

Date:	2024	Format:	pdf	Language:	English	ISBN/ASIN:	1032724579
Pages:	440	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	9/12/2024 3:55:00 PM

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1032724579 pdf
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning  like media mix selections, media vehicle selections and media buying across all types of media.
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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3271131	Book	https://nitroflare.com/view/6FCC23F4667B...		0.00	gestalt

Tags: Buying Media Planning Strategic

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