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Storytelling: Bewitching the Modern Mind free ebook download

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Sociology

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Author(s):	Christian Salmon

Date:	2010	Format:	EPUB	Language:	English	ISBN/ASIN:	1784786586
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	3/26/2020 4:50:06 PM

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The narrative spell cast over politics and society.

Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived.

This is the subject of Christian Salmons Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century. Salmon anatomizes the timeless human desire for narrative form and how it is abused in the marketing mechanisms behind politicians and products: luxury brands trade on their embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on computer games conceived in Hollywood, and spin doctors construct political lives as if they were a folk epic.

Salmon unveils the workings of a storytelling machine more effective and insidious as a means of oppression than anything dreamed up by Orwell. The reality-based communityto use a phrase coined by an aide to George W. Bushis now regularly outmaneuvered by public relations gurus and political advisers, as they construct story arcs for a population that has come to expect them.

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2735459	Book	https://k2s.cc/file/cfb9d6cc435cc...		0.50	gestalt

Tags: Bewitching Mind Modern Storytelling

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Storytelling: Bewitching the Modern Mind free ebook download

Category: Sociology

Description: Click to see full description

Category:
Sociology