Home : Book details

Spreadable Media: Creating Value and Meaning in a Networked Culture free ebook download

Category:
Sociology

Views: 85
Likes: 193

Catalogue

Author(s):	Henry Jenkins, Sam Ford and Joshua Green

Date:	2013	Format:	PDF	Language:	English	ISBN/ASIN:	0814743501
Pages:	352	OCR:		Quality:		ISBN13:
Uploader:	Gustavi	Upload Date:	10/31/2019 10:36:43 AM

To download click on link in the Links Table below

Description: Click to see full description

Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content.

It contrasts stickinessaggregating attention in centralized placeswith spreadabilitydispersing content widely through both formal and informal networks,some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but spreadability describes the ways content travels through social media.

Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like memes and viral to the concept of Web 2.0 and the popular notion of influencers. Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value,and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from hearing to listening in corporate culture.

Drawing on examples from film, music, games, comics, television,transmedia storytelling, advertising, and public relations industries,among othersfrom both the U.S. and around the worldthe authors illustrate the contours of our current media environment.They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.

My nickname -

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2619143	Book	https://novafile.com/668a5pl397kz...		4.20	Gustavi

Tags: Creating Culture Meaning Media Networked Spreadable Value

Title	Link	Password	Size	Reason

Those who downloaded this book also downloaded the following books:
Comments

New comment:

Spreadable Media: Creating Value and Meaning in a Networked Culture free ebook download

Category: Sociology

Description: Click to see full description

Category:
Sociology