Qualitative Research in Marketing and Management: Doing Interpretive Research Projects Ed 3 free ebook download.

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Qualitative Research in Marketing and Management: Doing Interpretive Research Projects Ed 3 free ebook download

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Author(s):	Chris Hackley

Date:	2024	Format:	rar	Language:	English	ISBN/ASIN:	103255780X
Pages:	304	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	11/29/2024 11:40:23 AM

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103255780X rar
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects.
Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics, literary analysis, practice theory, postmodernism, poststructuralism and other areas, it has a uniquely pragmatic approach. The book bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The books second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. This third edition has been fully updated to include new examples, insights from recent research, and an improved pedagogy for logic and clarity throughout, as well as more graphics, diagrams, chapter summaries and exercises to aid understanding.
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3280699	Book	https://nitroflare.com/view/1714EB333033...		0.00	topron

Tags: Doing Interpretive Management Marketing Projects Qualitative Research Research

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