Python for Marketing Research and Analytics,1st ed. free ebook download.

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Python for Marketing Research and Analytics,1st ed. free ebook download

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Author(s):	Jason S. Schwarz

Date:	2020	Format:	pdf	Language:	English	ISBN/ASIN:	3030497194
Pages:	273	OCR:		Quality:		ISBN13:
Uploader:	eternal	Upload Date:	7/30/2024 9:42:52 AM

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3030497194 pdf
This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses.
The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research.

This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS  analysts or students who already program in Python and wish to learn about marketing applications  and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3267567	Book	https://nitroflare.com/view/E6A4F0C70E32...		14.00	eternal

Tags: Analytics1st Marketing Python Research

Title	Link	Password	Size	Reason

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