Michel Wedel, Rik Pieters - Visual Marketing: From Attention to Action free ebook download.

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Michel Wedel, Rik Pieters - Visual Marketing: From Attention to Action free ebook download

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Catalogue

Author(s):	Michel Wedel, Rik Pieters

Date:	2013	Format:	PDF	Language:	English	ISBN/ASIN:	0805862927
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	comet	Upload Date:	12/21/2018 12:47:15 AM

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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take.

Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of t to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2366266	Book	http://katfile.com/5i8cswf5tm83/Visual_M...		5.00	comet

Tags: Action Attention Marketing Michel Visual Wedel

Title	Link	Password	Size	Reason

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