Measuring the Impact of Online Media on Consumers, Businesses and Society (Sustainable Management, Wertsch pfung und Effizienz) free ebook download.

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Measuring the Impact of Online Media on Consumers, Businesses and Society (Sustainable Management, Wertsch pfung und Effizienz) free ebook download

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Management

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Catalogue

Author(s):	Kejo Starosta

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	3658367288
Pages:	312	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	3/6/2022 4:22:24 AM

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This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future.
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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3098812	Book	https://tezfiles.com/file/6cb8fd531b168/...		0.00	topron

Tags: Businesses Consumers Effizienz Impact Management Measuring Media Online pfung Society

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