Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) free ebook download.

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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) free ebook download

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Finances and Money

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Author(s):	Gini Dietrich

Date:	May 3, 2012	Format:	PDF	Language:	English	ISBN/ASIN:	0789749173
Pages:	224	OCR:		Quality:		ISBN13:
Uploader:	comet	Upload Date:	8/31/2019 8:57:34 AM

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Drive more value from all your marketing and communications channelstogether! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker.

Its not about social media. Or new (or old) media. Its about resultsand theres only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. Thats how you choose the best platforms and messages for each customer. Thats how you make research and metrics work. Thats how you overcome todays insane levels of complexity and clutter.

Youre thinking: Oh, thats all I need to do? Just integrate my whole organization? Are you nuts? No. Were not. It can be done. This books authors have done it. Theyve shown others how to do it. And now theyre going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the centerright where you belong!

Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them.

Youll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, youll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. Youll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make.

Pull it all togetherfinally!
How to successfully integrate your tactics, tools, messages, and teams
Better goals, better results: beyond SMART to SMARTER
Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate
Better listening: stakeholders, customers, and research that works
How to make sure you hear what really matters
Four powerful ways to market in the round
When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2576113	Book	https://novafile.com/bg6v0na54aiw...		3.22	comet

Tags: Biz-Tech Campaign Develop Digital Integrated Marketing Round

Title	Link	Password	Size	Reason

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