Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business free ebook download.

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Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business free ebook download

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Management

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Author(s):	Michael Farmer

Date:	2021	Format:	epub	Language:	English	ISBN/ASIN:	1911687646
Pages:	256	OCR:		Quality:		ISBN13:
Uploader:	maveriks	Upload Date:	8/10/2023 11:11:21 PM

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In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent  fly on the wall observer to record the strategic and operational transformation of Huge. Baxter was Huge s fifth CEO in four years. Huge had had a history of slow growth, client churn and marginal profitability. This book is the riveting story of Huge's journey through its transformation, with a revised mission, a new line of fixed-price products, and a single global organization that would permit Huge to help its clients accelerate their top line growth rates. "It s one thing to organize a change plan that assigns responsibilities to senior executives, mused Baxter,  and another thing to have the sum of their efforts add up to something greater. That is what we have achieved." Madison Avenue Makeover provides a unique insight into how one company changed in order to survive, and at the same time, redefined the advertising agency business.
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3194499	Book	https://rapidgator.net/file/300d1d029f59...		0.00	maveriks

Tags: agency Avenue business Huge Madison Makeover redefinition transformation

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