Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management, 3rd Edition free ebook download.

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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management, 3rd Edition free ebook download

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Catalogue

Author(s):	Chernev, Alexander Kotler, Philip

Date:	2023	Format:	pdf,epub	Language:	English	ISBN/ASIN:	1119906245
Pages:	434	OCR:		Quality:		ISBN13:
Uploader:	eternal	Upload Date:	7/7/2024 8:54:00 AM

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1119906245 pdf,epub
The ultimate marketing resource from the world’s leading scholars
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing , presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.
Readers will also find:
Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
Strategies for creating loyal customers and developing personalization at scale
Strategies for designing effective omni-channel marketing platforms
Strategies for crafting a successful cross-platform communications campaigns
Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs

An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3264702	Book	https://nitroflare.com/view/09B904666597...		9.00	eternal

Tags: Faculty Kellogg Kellogg Management Marketing Marketing School

Title	Link	Password	Size	Reason

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