Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method free ebook download.

Home : Book details

Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method free ebook download

Category:
Management

Views: 338
Likes: 271

Catalogue

Author(s):	Don A. Dillman

Date:	2014-08-18	Format:	PDF	Language:	English	ISBN/ASIN:	1118456149
Pages:	528	OCR:		Quality:		ISBN13:	9781118456149
Uploader:	eternal	Upload Date:	10/20/2017 12:36:22 AM

To download click on link in the Links Table below

Description: Click to see full description

The classic survey design reference, updated for the digital age.
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys.

The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.
This heavily revised Fourth Edition includes:
 Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
 How and when to use mail, telephone, and Internet surveys to maximum advantage
 Proven techniques to increase response rates
 Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
 Direction on how to construct effective questionnaires, including considerations of layout
 The effects of sponsorship on the response rates of surveys
 Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli.
 The Fourth Edition reintroduces the telephoneincluding coordinating land and mobile.
Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

My nickname - interes

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2016150	Book	http://k2s.cc/file/e4bd2522430cb/1118456...		12.00	eternal

Tags: Design Internet Mail Method Mixed-Mode Phone Surveys Tailored

Title	Link	Password	Size	Reason

Those who downloaded this book also downloaded the following books:
Comments

New comment: