How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising free ebook download.

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How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising free ebook download

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Author(s):	Alexey Ivanov

Date:	July 27th, 2019	Format:	EPUB	Language:	English	ISBN/ASIN:	3838212339
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	8/24/2019 6:20:22 PM

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Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought?

What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?
 What is the ideal product and how does it help to sell the real product?
 What is a powerful approach ad people can borrow from physicists and children?
 Why is the trial-and-error method a sure way to waste intellectual resources?
 How do you force competitors to advertise your services?
 What is functional blindness and how does it reduce human creativity?
 How can you compel a banker to pay you 10 times more for your job?
 Why does a true advertising professional constantly feel like a loser?
 How does a poetry reading improve response on copywriting?
 Which useful insights can an advertiser learn from a taxi driver?
 How has symmetry prevented seeing the obvious solution during seven decades?
 Which tool is the favorite among advertising men of all countries, times, and nationalities?

Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers and provides fresh new insights.

Enjoy . No any convert or low quality!

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2569747	Book	http://tezfiles.com/file/4894a1fb827b2...		10.32	gestalt

Tags: Advertising Create Idea Ogilvy Secret Weapons

Title	Link	Password	Size	Reason

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