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How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully free ebook download

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Management

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Author(s):	Eric Hausler

Date:	2024	Format:	pdf	Language:	English	ISBN/ASIN:	3658437758
Pages:	235	OCR:		Quality:		ISBN13:
Uploader:	risotor	Upload Date:	5/2/2024 9:53:20 AM

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3658437758 pdf
3658437758 pdf
This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth. The creation of myths remains a curiosity. Is it targeted, are there relevant recipes for success, and can those responsible be identified? Above all: Can the process be replicated? How do brand makers deal with the complexity of the phenomena of cities and city brands? How do they give the arduous process of creating a city brand a reasonable chance of success? How do brand makers deal with the often biting criticism from outside and the nagging self-doubt?Successful cityscapes arise from the trials and tribulations of complex and sometimes random processes. In the course of global city competition, this evolutionaryprocess is enriched with the achievements of the craft of branding. This is not a guarantee of success. Success depends on numerous prerequisites, which are discussed in detail. Finally, craft rules for good and at the same time sensitive city branding are mentioned.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
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3257613	Book	https://rapidgator.net/file/ffef0ea4f1d6...		0.00	risotor

Tags: Become Brands Brands Cities City Developing Purposefully Thoughtfully

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How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully free ebook download

Category: Management

Description: Click to see full description

Category:
Management