Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs free ebook download.

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Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs free ebook download

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Author(s):	Harold Davis

Date:	2006	Format:	pdf	Language:	English	ISBN/ASIN:	0596101082
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	tvladb77	Upload Date:	8/10/2021 2:09:29 PM

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When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense
    Making sense of AdSense metrics
    Driving traffic to your site
    Optimizing sites for search engine placement
    Working with AdWords campaigns, auctions, and reports
    Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3022843	Book	https://nitro.download/view/D67669AAD6B0...		0.00	tvladb77

Tags: AdSense Advertising AdWords APIs Cashing Google Tools

Title	Link	Password	Size	Reason

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