Contemporary Retail Marketing in Emerging Economies: The Case of Ghana s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies) free ebook download.

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Contemporary Retail Marketing in Emerging Economies: The Case of Ghana s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies) free ebook download

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Management

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Catalogue

Author(s):	David Eshun Yawson

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	3031116607
Pages:	253	OCR:		Quality:		ISBN13:
Uploader:	eternal	Upload Date:	10/26/2022 5:17:48 PM

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This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.
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3153328	Book	https://nitroflare.com/view/54EBAA7A9AEE...		0.00	eternal

Tags: Case Chains Contemporary Economies Emerging Ghana Marketing Palgrave Retail Supermarket

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