Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry free ebook download.

Home : Book details

Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry free ebook download

Category:
Management

Views: 166
Likes: 270

Catalogue

Author(s):	Deborah Cadbury

Date:	2013	Format:	EPUB	Language:	English	ISBN/ASIN:	000732555X
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	Gustavi	Upload Date:	12/11/2018 3:39:17 AM

To download click on link in the Links Table below

Description: Click to see full description

The delicious true story of the world's most famous chocolate firms by award-winning writer and a descendant of the Cadbury chocolate dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building. In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestle. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism. In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan. Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, 'Chocolate Wars' is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.

My Links

Links Table

	Title	Link	Size (MB)	Thank to
2354762	Book	http://katfile.com/xumogx9159rh/Chocolat...	3.40	Gustavi
2354763	Book	http://hulkload.com/j9hm3ufhja5a...	3.40	Gustavi
2354764	Book	https://www.up-4.net/koyt09nvt1dy...	3.40	Gustavi

Tags: Bitter Cadbury Chocolate Kraft Rivalry Success Sweet Wars Years

Title	Link	Password	Size	Reason

Those who downloaded this book also downloaded the following books:
Comments

New comment: