Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand free ebook download.

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Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand free ebook download

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Author(s):	John Bradley

Date:	2008	Format:	PDF	Language:	English	ISBN/ASIN:	0470725249
Pages:	352	OCR:		Quality:		ISBN13:	9780470725245
Uploader:	petra19	Upload Date:	4/29/2019 8:24:59 PM

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Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader.
This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets:
Putting product quality at the heart of the brand.
Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth
Industry consolidation via mergers and acquisitions to cement critical mass
A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain
The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses
Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. 
Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world's most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales.

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2481428	Book	http://nitroflare.com/view/3C8A559ECAF35...		19.30	petra19

Tags: Behind Best-Loved Brand Cadbury Chocolate Purple Reign Story

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