Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs free ebook download.

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Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs free ebook download

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Management

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Catalogue

Author(s):	Sandra Duhe

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	0367430088
Pages:	220	OCR:		Quality:		ISBN13:
Uploader:	maveriks	Upload Date:	9/1/2021 1:45:18 PM

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Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments.
Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion.
This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen.
An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3029439	Book	https://nitro.download/view/301073B34422...		0.00	maveriks

Tags: Affairs Business Communicators Corporate Essential Guide Public Success

Title	Link	Password	Size	Reason

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