Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire) free ebook download.

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Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire) free ebook download

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Management

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Catalogue

Author(s):	Nathalie Nahai

Date:	2021	Format:	rar	Language:	English	ISBN/ASIN:	139860223X
Pages:	264	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	9/10/2021 7:02:02 AM

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It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels?

Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships.

Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3032952	Book	https://florenfile.com/plagnl2iqg7b/1398...		0.00	topron

Tags: Brand Business Inspire Kogan Page Psychology Resilience Uncertainty Unusual Values

Title	Link	Password	Size	Reason

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