Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers free ebook download.

Home : Book details

Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers free ebook download

Category:
Management

Views: 43
Likes: 9

Catalogue

Author(s):	Janelle Applequist

Date:	2021	Format:	epub	Language:	English	ISBN/ASIN:	1498539513
Pages:	168	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	8/22/2023 5:31:40 AM

To download click on link in the Links Table below

Description: Click to see full description

How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of the good life, patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term pharmaceutical fetishism can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of big pharma.
Read more

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3197341	Book	https://rapidgator.net/file/883ce46388bc...		0.00	gestalt

Tags: Advertising Broadcast Pharmaceutical Pill Primetime Pushers States United

Title	Link	Password	Size	Reason

Those who downloaded this book also downloaded the following books:
Comments

New comment: