Branding in a Competitive Marketplace free ebook download.

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Branding in a Competitive Marketplace free ebook download

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Author(s):	Rajat K Baisya

Date:	2024	Format:	epub	Language:	English	ISBN/ASIN:	8132110595
Pages:	262	OCR:		Quality:		ISBN13:
Uploader:	risotor	Upload Date:	11/20/2024 3:11:26 AM

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8132110595 epub
In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment.
 The book has numerous real-life examples from brands like Mortein, Kingfisher, Godrej, Canon, Ujala, and Nirulas to illustrate its points. It also includes live cases to highlight the elements of branding that made those brands successful. These cases also show how marketers methodically projected their brands superiority over competitors and succeeded in winning the consumers mind-space. The book has been designed to provide brand marketers with systematic lessons on strategic thinking, strategic planning and strategic actions.
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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3277111	Book	https://rapidgator.net/file/3780b8fbc959...		0.00	risotor

Tags: Branding Competitive Marketplace

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