Branded Content: The Fateful Merging of Media and Marketing free ebook download.

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Branded Content: The Fateful Merging of Media and Marketing free ebook download

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Law

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Author(s):	Jonathan Hardy

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	113819042X
Pages:	292	OCR:		Quality:		ISBN13:
Uploader:	maveriks	Upload Date:	7/20/2021 8:41:22 AM

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.
This ambitious historical, empirical, and theoretical study examines industry practices, policies, and problems, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures.

Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3018207	Book	https://nitro.download/view/1927B1037A21...		0.00	maveriks

Tags: Branded Content Fateful Marketing Media Merging

Title	Link	Password	Size	Reason

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