Home : Book details

A Critical Public Relations Approach to Crisis Communication and Management: A Case Study of Malaysia Airlines Flight MH370 Disappearance (The M.A.K. Halliday Library Functional Linguistics Series) free ebook download

Category:
Health and Care

Views: 57
Likes: 7

Catalogue

Author(s):	Huabin Wang

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	981196257X
Pages:	244	OCR:		Quality:		ISBN13:
Uploader:	risotor	Upload Date:	1/8/2023 12:10:30 PM

To download click on link in the Links Table below

Description: Click to see full description

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysias crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysias image, the national carrier and the governments rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
Read more

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3166622	Book	https://rapidgator.net/file/ad7d9cc04d46...		0.00	risotor

Tags: Approach Case Communication Crisis Critical Malaysia Management Public Relations Study

Title	Link	Password	Size	Reason

Those who downloaded this book also downloaded the following books:
Comments

New comment:

A Critical Public Relations Approach to Crisis Communication and Management: A Case Study of Malaysia Airlines Flight MH370 Disappearance (The M.A.K. Halliday Library Functional Linguistics Series) free ebook download

Category: Health and Care

Description: Click to see full description

Category:
Health and Care