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Description of  Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series)

1442262699 rar Heres an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your librarys brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Read more