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Description of  Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)

1804553018 epub Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. Theyre spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligencelighting the valuable customer Use journey that was formerly dark. How will you succeed when your markets get platform-crowded? Three senior advisers to the worlds leading technology companies reveal how to win through platforms when every competitor has one. Winning Through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. Its a treasure trove of 24 proven platform strategiessuch as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act. Read more