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Why: Understanding Motive and Motivation
Why – how many of us have asked this question and how many times, have we asked it? Why won’t my children do what I tell them? Why does someone have an affair? Why does someone become a terrorist? Why aren’t my employees productive? This book explores motives and motivation. It brings together many of the common theories and explains them in a way that is easily understood and has utility in our personal life, and in the workplace. If you want to understand WHY this is the book for you.