Home : Book details : Book description

Description of  The WhatsApp India Story

1032699248 pdf WhatsApp is used by over half a billion people in India today in all fields in business, corporate and informal sectors, in government, for education and among friends, families and acquaintances. This book critically explores the social messaging apps rapid expansion in India and its growing influence and looks at whether, as a form of horizontal communication, it poses a challenge to more traditional structures of communication. The book examines WhatsApps spread in the personal and professional lives of Indians and the myriad ways in which people in India are using the app in social and business interactions, including among people living with disabilities. Using case studies, interviews, surveys and in-depth research, it analyses key aspects of WhatsApps massive popularity and its impact on how people communicate. It also explores its impact on the psycho-social dynamics in India, including the dissemination of fake news and politically motivated content, and the consequent need for media regulation in the country. Read more