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Description of  The Ultimate Guide to Responsible Franchising: Identifying and Investigating the Right Franchise to Maximize Your Rewards and Minimize Risk

139424326X epub A no-nonsense, start-to-finish roadmap for aspiring franchisees In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on how-to guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk. You'll also find: Read more