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Description of  The Truth (and Lies!) of Entrepreneurship: Make Your Business a Profit Generating Dream, Not a Money Losing Nightmare [Audiobook]

B0CP6BCMZZ M4B@128 kbps Larry Winget is NOT against starting your own business or becoming an entrepreneur. He is against doing it the wrong way, with no plan, little preparation and only your passion to rely on. In this new book from successful entrepreneur and New York Times bestselling author, Larry Winget, you'll learn the TRUTH about what you really need to know before you go into business, so you can stay in business. Forget passion, motivation, "loving what you do", etc. Those things matter, but only a little. What really matters is finding a problem and solving it, serving your customer better than the competition, knowing how to sell and managing your time, resources and employees. Larry has another word for these cliches: LIES! And if you are thinking of starting your own business, and you have bought into any of these lies, Larry implores you to keep your day job, so you don't lose your shirt! You will not only be asked the tough questions in this book, you'll get the answers. Questions like: Is your business necessary? What problem does it solve? What need does it fill? What pain does it alleviate? What tangible benefit will the customer receive? What should I charge? What gives you the right to be in business? Learn how to: Hire and fire Serve your customer the way they want to be served Create value in the mind of the customer "Circle the Wagons" and defend yourself and your business when it all goes to Hell This "tell it like it is" tour de force in business preparation and business survival is the toolkit you need before you quit your day job, and start your journey to true entrepreneurial success!