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Description of  The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Ed 5

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategicallyrather than simply calculate pricing based on product and profitin order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in todays markets. Read more