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Description of  The Science of Likability: 27 studies on charisma, attracting friends, enthralling people, and taking advantage of human psychology

Making friends, turning enemies into friends, gaining trust, and simply being likeable are all possible with these scientifically proven methods. Make others want to be near you by using the most fascinating, startling, and paradoxical discoveries in psychology research. The Science of Likability pulls down 67 major scientific and psychological research into actual, actionable principles and ideas to help you achieve the presence you've always dreamed of. Aside from common sense and intuition, this book's guidance on how to improve your social standing and likeability factor is based on extensive, peer-reviewed research. Learn how to make yourself more pleasant, trustworthy, and intelligent via your subconscious actions. Haircuts and outfits may be changed, as well as jokes such as "Knock-Knock" jokes. But there's more to likeability than that. It's all about the little cues that tell our brains to let go of their defenses and seek out and accept new people. Now that we know how to make someone dislike us, we also know how to make someone love us. Give them what they want and need based on your understanding of what motivates them. Sigmund Freud, Ivan Pavlov, Stanley Schachter, and Daniel Goleman are just a few of the well-known scholars who have made significant contributions to our understanding of the human mind and behavior. That, along with Patrick King's human intelligence and experience as a best-selling author and social skills coach, makes for a book that can be used for both instruction and practical guidance. Scientific study, academic expertise, mentoring, and real-life experience are just a few of the sources Patrick uses in his work.