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Description of  The Roadmap to Market: a guide for marketing innovation (Business Exploration - a roadmap to bring your innovation to market Book 8)

This booklet collects many basic ideas about marketing B2B: PART 1. DO YOU HAVE A CUSTOMER? summarizes Prof. Christensen key ideas about innovation adoption PART 2. HOW MANY CHANCES THIS INVENTION HAS? collects basic frameworks needed to build a go to market, helping to answer the following questions: 1 -Is the solution appealing? 2 - Is the Solution accessible? 3 - Does projected demand sustain the investments? 4- Does the solution leave unit margins ? Part 3. WHO THE HELL MAY WANT IT? try to simplify some ideas about getting in contact with the customer Part 4. How Galileo helped to solve the innovators dilemma. is an introduction to lean startup Read more