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Description of  The Power of Purpose: Inspire teams, engage customers, transform business

****The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.****   In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.   Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?   The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.   Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.   How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?   The Power of Purpose is your secret ingredient.   "If you are building a business without purpose, not only are you ?missing the point, but you are most likely missing out on the ?journey, the excitement – and the profit – too." ?Sir Richard Branson, Virgin Group   "Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate." Paul Polman, Chief Executive, Unilever   ?"This is a must-read for today’s business leader, whether you’re ?setting up a new venture or leading a blue-chip giant." ?Sophie Cornish MBE, co-founder, Notonthehighstreet.com****The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.**** In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. Youll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial youll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty. Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses youll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty. How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient. "If you are building a business without purpose, not only are you missing the point, but you are most likely missing out on the journey, the excitement and the profit too." Sir Richard Branson, Virgin Group "Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate." Paul Polman, Chief Executive, Unilever "This is a must-read for todays business leader, whether youre setting up a new venture or leading a blue-chip giant." Sophie Cornish MBE, co-founder, Notonthehighstreet.com