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Description of  Decoded (2nd Edition): The Science Behind Why We Buy [Audiobook]

English | ASIN: B0BL2V9J26 | 2022 | 9 hours and 52 minutes | MP3 | M4B | 282 MB If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day.