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Description of  The Long Tail Theory for Business: Find your niche and future-proof your business (Management & Marketing)

Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: - Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization - Identify the products in your portfolio that make up the 'head' and 'tail' sections of the long tail theory and use these findings to form your strategy - Learn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more" Read more